2.4

Internal and external communication

9 flashcards to master Internal and external communication

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Definition Flip

Define 'internal communication' and provide an example.

Answer Flip

Internal communication refers to the exchange of information within an organization. An example is a memo sent from the manager to employees regarding a change in company policy.

Key Concept Flip

Explain the difference between 'one-way' and 'two-way' communication.

Answer Flip

One-way communication involves information flowing in one direction only, such as a company-wide announcement. Two-way communication involves feedback and interaction between the sender and receiver, like a staff meeting.

Definition Flip

What are three methods of 'verbal' communication in a business?

Answer Flip

Verbal communication involves spoken words. Examples include face-to-face conversations, telephone calls, and presentations to colleagues.

Definition Flip

Give two examples of 'written' communication methods used internally in a business.

Answer Flip

Written communication includes reports and emails. These are used for formal information sharing, record-keeping, or conveying complex ideas.

Key Concept Flip

Outline two potential 'barriers to communication' within a company.

Answer Flip

Barriers include poor language skills leading to misunderstanding and physical barriers preventing communication, such as a noisy work environment.

Definition Flip

Define 'external communication' and give an example.

Answer Flip

External communication is the exchange of information between a business and external stakeholders. This includes advertising to customers, dealing with suppliers, or public relations activities.

Key Concept Flip

Explain the role of 'feedback' in effective communication.

Answer Flip

Feedback allows the sender to know if the message was received and understood, ensuring communication is effective. It allows for clarification and correction if needed.

Key Concept Flip

What is the difference between 'formal' and 'informal' communication?

Answer Flip

Formal communication follows established channels within the organization (

Example: memos, reports). Informal communication is more casual and unstructured (. water cooler chat).
Definition Flip

Give two examples of 'visual' communication methods a business might use.

Answer Flip

Visual communication uses images and graphics to convey messages. Examples include charts in a presentation, or diagrams in a training manual.

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Key Questions: Internal and external communication

Define 'internal communication' and provide an example.

Internal communication refers to the exchange of information within an organization. An example is a memo sent from the manager to employees regarding a change in company policy.

What are three methods of 'verbal' communication in a business?

Verbal communication involves spoken words. Examples include face-to-face conversations, telephone calls, and presentations to colleagues.

Give two examples of 'written' communication methods used internally in a business.

Written communication includes reports and emails. These are used for formal information sharing, record-keeping, or conveying complex ideas.

Define 'external communication' and give an example.

External communication is the exchange of information between a business and external stakeholders. This includes advertising to customers, dealing with suppliers, or public relations activities.

Give two examples of 'visual' communication methods a business might use.

Visual communication uses images and graphics to convey messages. Examples include charts in a presentation, or diagrams in a training manual.

About Internal and external communication (2.4)

These 9 flashcards cover everything you need to know about Internal and external communication for your Cambridge IGCSE Business Studies (0450) exam. Each card is designed based on the official syllabus requirements.

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